Towns End Beauty Bar

Relax. Restore. Radiate.

Based in the

of Santa Cruz

Located on the Westside of Santa Cruz, Towns End Beauty Bar is easy to get to and offers a calm atmosphere that’s sure to be the bright spot of your day.

Services

Waxing/Sugaring

Waxing provides clean, efficient hair removal for all areas, while sugaring uses a natural, water-soluble paste that’s especially gentle on sensitive skin. Not sure which option is best for you? We’re happy to help you choose the method that fits your skin type, hair texture, and personal preferences.  

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Threading

Threading is a precise, gentle hair removal method ideal for shaping brows and removing unwanted facial hair. Using a simple cotton thread, hair is lifted from the root without the use of heat or chemicals, making it a great option for sensitive skin or people who are contraindicated for waxing/sugaring. 

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Facials

Our facials are thoughtfully customized to address your unique skin concerns while promoting healthy, radiant results. Using professional-grade products and proven techniques, our facials help improve skin texture, clarity, and overall health. Whether you’re seeking relaxation, corrective skincare, or ongoing maintenance, you’ll receive a results-driven treatment in a calm, one-on-one setting.

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Brow/Lash Enhancements

Enhance your natural features with expertly tailored brow and lash services. From shaping and tinting to subtle enhancements that add definition and balance, each treatment is designed to complement your face and elevate your look.  

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About Your Estie Bestie

Rachel Townsend

She fell in love with the craft of making people feel good. She believes each service is valuable time spent with a friend.

About Rachel >

  • Rustic table setting at one of Laurie’s customers wedding.
  • Laurie’s customers, Mariana and Carmen holding hands on a green lawn on their wedding day.
  • Laurie’s customers, Evan and Kade, running down a mountain after getting married.
  • A client lying on a treatment bed while receiving a lash lift. In the background, a tray holds various supplies.
  • Rachel, in blue scrubs and pink gloves, is cleaning a client's face, post-treatment.
  • Rachel is testing heated sugar before a hair removal treatment.
  • Rachel expertly applies sugaring to a client for optimal brows.
  • Rachel preps fresh wax for hair removal.
  • A client receiving a wax treatment on her cheek.
  • Rachel preps a clean pad to sooth clients skin after hair removal treatment.
  • Freshly applied wax on a client's face for hair removal.

  • Alina R.

    I’ve been going to Rachel for my eyebrows for years, and I honestly won’t let anyone else touch them. She always takes the time to listen to what I want and absolutely nails the natural look I’m going for. I leave every appointment feeling refreshed and confident. Highly recommend!

  • Debie N

    Rachel is a true professional, I will forever be a client. She is not only superior in her craft but so sweet and wonderful. Such a pleasure to have her as my esthetician.

  • Jessica C.

    Rachel does an amazing job with eyebrow threading—my brows always look clean, natural, and perfectly shaped. She is also great at lash tinting. She is professional, friendly, and I love supporting her since she went to school with my sons. Highly recommend!

  • Karla F.

    I love Rachel! She has been doing my sugar services for a while now and I could not recommend her enough. She is really good at what she does and she provides a relaxed yet professional environment.

  • Delle T.

    I have had several facials and a couple of back facials from Rachel. She gives excellent service, she is timely and patient. Has a wonderful calm personality and has great chair-side manner. Comforting and pleasant.

  • Becky W.

    I found Rachel a few years ago when I went to my first-ever sugar service. She was so friendly and professional, easily calming my nerves, that I've continued seeing her ever since.

    I also started getting lash lifts from her about a year ago, and seriously, my confidence skyrocketed. Rachel is absolutely the best, and I highly recommend booking with her.

  • Emily D.

    I got my first facial from Rachel yesterday after getting services from her for years. It was a relaxing, comfortable, and restorative session. Every time I see her she always makes sure to ensure my comfort and double check what needs I may have for each session. Her new location is also a plus, I will definitely be returning for more services and recommending her to friends/family!

  • Rich D.

    Rachel is a true perfectionist and a real professional when it comes to anything skin-care related. Highly skilled, with an easy going personality make a session with her a genuine pleasure. Definitely recommend Towns End, you won’t be disappointed.

  • Shawna M.

    Rachel is the absolute best. So confident in her abilities and I am SOOOOO PICKY about who I let touch my brows. I can’t wax too much because of sensitive skin so I found threading and chose Rachel because of the other photos of her eyebrow shaping skills. She is also just so sweet and kind and present, so it's always fun to have an excuse to chat/catch up with Rachel in addition to getting her esthetician services. 10/10 recommend.

  • Daniel B.

    Rachel is truly my go-to for everything: facials, brows, lashes, and sugaring. Every service delivers amazing results. My skin always feels rejuvenated and radiant thanks to her customized facials and thoughtful skincare recommendations. My brows are perfectly shaped to suit my features, and her lash enhancements make my natural lashes look longer and more defined. Sugaring has been a game-changer—gentle, less painful, with fewer ingrowns and finer regrowth. Beyond her expertise, Rachel’s warm and friendly personality makes every visit relaxing and enjoyable. I can’t recommend her enough—she truly is the best!

  • Jennifer K

    Rachel at Towns End Beauty Bar is wonderful. She has been doing my lash lifts as well as brow threading and tinting for close to 3 years, and her work is consistently precise and thoughtful. She really pays attention to detail, and I always feel completely taken care of during my appointments. I leave every time feeling polished, confident, and genuinely beautiful. Highly recommend her if you’re looking for someone who truly knows what they’re doing.